What are the BoxRope Series?

In the BoxRope Series we want to extend the message & philosphy of BoxRope.


‘ The Sword is an extension of the Arm ‘

As swordsmans proclaim the weapon as a part of their body, our BoxRope aligns with the same statement.

We have built towards the idea that when an individual uses BoxRope, they become one entity. The BoxRope flows and follows the user’s mind. This idea is also strengthen by our handle’s design as well. The handle is wrapped by a secure tape to ensure a tighten grip, much like a fighter wrapping their hands to train.

Combining this philosophy, the BoxRope Vol. I was conceived.

Full post of Series I


‘ No man is a failure who has friends '

It is without a doubt that professional boxing can be an isolating sport. Driven by the only will to be the best and defeat your opponents - many sacrifices will be made, including those that are close to you. A few hours of glory in exchange for many weeks of sweat & blood. It is quite a silent struggle.

However, in this series, we want to extend a helpful message. Even in your inner battles through thick & thin, trust in the companions that stand beside you.
Throughout history and now, the best fighters in the world always have a team & coach beside them.

From Mike Tyson with Cus D’Amato to Canelo Alvarez with Eddy Reynoso, you don’t have to spar alone. The relationship between the fighter and the coach is inspiring, with the right people, they can elevate you to greater heights.
And when you think you’re failing, remember that
no man is a failure who has friends.

Full post of Series II


The Art of War

Inspired by the general and strategist, Sun Tzu. The Art of War is a mindset to cultivate against your opponents. From a simpler perspective, boxing can be classified as a purely physical sport, however, to the many fighters in & out of the arena - it is a war of strategies.

The mental battle can only be experienced between the fighters exchanging tactics. There are numerous concepts mentioned in the book, but for our series we will focus on Sun Tzu’s Chapter VI: Weak Points and Strong.

“Just as water retains no constant shape, so in warfare there are no constant conditions.” - Sun Tzu.

Water in its natural course flows aside from elevated space and hastens downward. So in fights - Avoid what is strong and strike at what is weak - Connecting to arguably the most fundamental mantra in boxing “Hit and don’t get hit”. It is one lesson of adaptability, shaping your tactics in relation to the opponent you’re facing. We can never predict the outcome of a fight, one right motion can triumph or shatter you, however, the odds of winning could mean the difference of a single mental advantage.

“Everyone has a plan until they get punched in the mouth.” - Mike Tyson

The other side of the coin is perhaps the reality of boxing as well. We all hold to our strategies until they crumble, an unforeseen circumstance that derails the plan. But we must accept this reality as a part of the plan too, we adapt and rise to the occasion. As much as we prepare to fight, we must also consider our opponent will face us with equal preparation if not more. While it is a physical sport, the true battle is in the mind.

That is the beauty of ‘The Art of War’.

Full post of Series III